What Books The SigmundVerse Is Reading Right Now

The following books are recommended by your fellow SigmundVerse members and offer unique insights and strategies for building a successful business.


This book popularized the concept of the "lean startup," which is a methodology for building and launching new businesses that emphasizes continuous iteration and data-driven decision making. It's unique because it provides a practical framework for starting a business that is backed by both research and real-world examples.


This book is a classic that has been helping entrepreneurs for decades. It argues that most small businesses fail because the entrepreneur is working in the business instead of on the business, and it provides a framework for building a business that can run without the constant involvement of the owner. It's unique because it addresses a problem that many entrepreneurs struggle with and provides a solution.


This book is a guide to escaping the traditional 9-to-5 workweek and creating a lifestyle of freedom and flexibility. It covers a wide range of topics, including outsourcing, automation, and lifestyle design. It's unique because it provides a radical approach to work and life that challenges conventional wisdom.


This book is based on a five-year research project that aimed to identify the key factors that separate good companies from great ones. It's unique because it provides a rigorous, data-driven analysis of what it takes to build a truly great company, and it has become a classic in the business world.


This book is written by a successful entrepreneur and internet personality, who shares his story and provides advice on how to build a business around your passion. He emphasizes the importance of using social media and the internet to connect with customers and build a personal brand. It's unique because it provides a practical, real-world approach to building a business using digital marketing.


The Art of Possibility: Transforming Professional and Personal Life
By Zander, Rosamund Stone, Zander, Benjamin

This book is not a typical business book, but it provides a unique perspective on how entrepreneurs can achieve success. It focuses on the power of reframing problems and creating new opportunities through a lens of possibility, rather than limitation. It's unique because it provides a holistic approach to achieving success, addressing not just business and career, but also personal life and relationships.


Legendary leadership and elite performance expert Robin Sharma introduced The 5am Club concept more than 20 years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and bulletproof their serenity in this age of overwhelming complexity.


The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment.


In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.


People think when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the compound effect of hundreds of small decisions – doing two push-ups a day, waking up five minutes early, or holding a single short phone call.

He calls them atomic habits.


Over just three generations and within the past half century the tiny emirate of Dubai - which unlike many states in the region has not had the benefit of huge oil resources - has raised its profile globally through a range of bold developments and clever ideas. These include its free zones for business that have made it a regional centre for many firms, its biennial air show, the Dubai World Cup horse race, its development as a tourist centre that is home to some of the most stunning hotels in the world, the building of the Palm island and the planned construction of the world's tallest building.


Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?


In this breathtaking travel memoir and adventure guide, the legendary founder of the world’s premier luxury travel company, Abercrombie & Kent, takes readers on a whirlwind tour around the globe, sharing his best-kept secrets and the story of his success and his life.


FREE BOOK

Metaverse and Tourism: From a New Niche to a Transformation

by Katerina Volchek & Armin Brysch

 
 

The book, free to download and co-written by Sigmund Board of Advisors Member, Armin Brysch, explores the Metaverse and its unique effects and potential on travel. Just like how the Internet and smartphones have already changed tourism, this study looks at how Metaverse can affect tourism as well.


Starting and running a tourism business can be an exciting and challenging endeavor. You are faced with a variety of tasks and decisions, from developing your product or service, to building a team, to funding. With so much to do, it can be difficult to know where to begin, or what information to trust. We hope this article about books covering topics such as entrepreneurship, leadership, business strategy, and more has been helpful for you in some way. If it has, please share this link with friend (or 1000!) on social media.

What did we miss? We’d love to hear from you on book(s) that really helped you move the needle in your business - give us a shout at hello@sgmnd.org

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The SIGMUND Team